Selling Yourself Short – The Importance of Balancing Cost and Value

In today’s busy world of entrepreneurship and the competitive climb to the top of the leadership ladder, it can sometimes seem like a good deal to offer your services at a premium to gain a new client or seal the deal on a pending project; however, discounting your services to increase clientele is one of … Continue reading Selling Yourself Short – The Importance of Balancing Cost and Value

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Crafting Your Career: The Benefits of Saying “No” More Often

As an up and coming business owner with a spirit to thrive and succeed in the ever-changing entrepreneurial world, I often find myself agreeing to tackle projects and meet deadlines that I know are unreasonable or non-beneficial to my career, all because I’m wanting that opportunity to open more doors and meet more clients. While … Continue reading Crafting Your Career: The Benefits of Saying “No” More Often

Social Media Marketing 101 – Converting Your Prospective Leads to Concrete Clients

In the past month, I have been asked numerous times about the role that social media plays in transforming skeptics to believers in order to build a steady clientele base. With more companies going viral in an effort to market their products or services with minimal financial risk, we are beginning to see an overwhelming … Continue reading Social Media Marketing 101 – Converting Your Prospective Leads to Concrete Clients